{"id":1715,"date":"2025-05-03T11:03:13","date_gmt":"2025-05-03T14:03:13","guid":{"rendered":"https:\/\/barratouch.com\/blog\/?p=1715"},"modified":"2025-05-03T11:03:13","modified_gmt":"2025-05-03T14:03:13","slug":"expansion-inteligente-cuando-abrir-segundo-local","status":"publish","type":"post","link":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/","title":{"rendered":"Expansi\u00f3n Inteligente: Cu\u00e1ndo Abrir un Segundo Local (y Cu\u00e1ndo No)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">I<strong>ntroducci\u00f3n: La Expansi\u00f3n como Decisi\u00f3n Cr\u00edtica<\/strong><\/h2>\n\n\n\n<p>Abrir un segundo local es uno de los momentos m\u00e1s emocionantes y riesgosos en la vida de un restaurador. E<strong>l 42% de las expansiones en el sector gastron\u00f3mico fracasan en los primeros dos a\u00f1os <\/strong>por falta de planificaci\u00f3n estrat\u00e9gica. En 2025, con m\u00e1rgenes ajustados y una demanda cada vez m\u00e1s vol\u00e1til, decidir cu\u00e1ndo crecer (y cu\u00e1ndo no) requiere un an\u00e1lisis profundo de m\u00e9tricas operativas, financieras y de mercado. Este art\u00edculo ofrece un marco pr\u00e1ctico para tomar decisiones informadas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Indicadores Clave: Se\u00f1ales de que Est\u00e1s Listo para Expandirte<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a. Rentabilidad Sostenida en el Local Principal<\/strong><\/h3>\n\n\n\n<p>L<strong>os restaurantes que expanden sin alcanzar un margen neto del 18% suelen enfrentar p\u00e9rdidas en el nuevo local<\/strong><\/p>\n\n\n\n<p><strong>Quick Win: <\/strong>Revisa tus estados financieros trimestrales. Si el margen neto oscila por debajo del 15%, pospone la expansi\u00f3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b. Capacidad Operativa Probada<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ejemplo de M\u00e9trica:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tiempo de entrega promedio: <\/strong>Si en tu local actual superas el 90% de pedidos en menos de 25 minutos, tienes procesos eficientes para escalar.<\/li>\n\n\n\n<li><strong>Rotaci\u00f3n de personal: <\/strong>Un \u00edndice de rotaci\u00f3n inferior al 15% anual indica estabilidad en el equipo.<\/li>\n<\/ul>\n\n\n\n<p><strong>Error Com\u00fan: <\/strong>Subestimar la necesidad de un gerente con experiencia en operaciones. Contrata a alguien con al menos 3 a\u00f1os liderando equipos en hosteler\u00eda.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>c. Demanda no Satisfecha en el Mercado<\/strong><\/h3>\n\n\n\n<p>Antes de abrir, valida si hay espacio para tu propuesta. Herramientas como Google Trends y datos de delivery muestran tendencias:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Errores Fatales que Debes Evitar<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a. Subestimar Costos Iniciales<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Rubro<\/strong><\/th><th><strong>Costo Estimado (\u20ac)<\/strong><\/th><th><strong>Comentarios<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Arrendamiento (6 meses)<\/td><td>30,000<\/td><td>Dep\u00f3sito + pagos anticipados<\/td><\/tr><tr><td>Reformas y equipamiento<\/td><td>50,000<\/td><td>Incluye certificaciones sanitarias<\/td><\/tr><tr><td>Marketing de lanzamiento<\/td><td>10,000<\/td><td>Redes sociales + eventos<\/td><\/tr><tr><td>Stock inicial<\/td><td>15,000<\/td><td>Ingredientes y bebidas<\/td><\/tr><tr><td><strong>Total<\/strong><\/td><td><strong>105,000 \u20ac<\/strong><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Quick Win: <\/strong>Usa un margen de seguridad del 20% en tu presupuesto.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b. Ignorar la Cultura Local<\/strong><\/h3>\n\n\n\n<p>Por dar un ejemplo, un restaurante exitoso en Madrid puede fracasar en Sevilla si no adapta su men\u00fa.<\/p>\n\n\n\n<p><strong>Error Com\u00fan: <\/strong>Copiar el men\u00fa original sin ajustarlo a la dieta y presupuesto del nuevo mercado.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Estrategias para Minimizar Riesgos<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a. Modelo de Expansi\u00f3n Gradual<\/strong><\/h3>\n\n\n\n<p>En 2025, los modelos m\u00e1s exitosos son:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Pop-up Stores: <\/strong>Pruebas temporales (ej.: 3 meses) para validar demanda con bajos costos iniciales.<\/li>\n\n\n\n<li><strong>Delivery Only: <\/strong>Lanzar un segundo local virtual con cocina compartida.<\/li>\n\n\n\n<li><strong>Franquicia Light: <\/strong>Asociaciones con otros emprendedores que aporten capital y conocimiento local.<\/li>\n<\/ol>\n\n\n\n<p><strong>Quick Win: <\/strong>Usa datos de delivery para identificar zonas con alta densidad de pedidos antes de abrir f\u00edsicamente.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b. Tecnolog\u00eda para la Gesti\u00f3n Centralizada<\/strong><\/h3>\n\n\n\n<p>Herramientas como <strong>BarraTouch <\/strong>permiten monitorear inventarios, costos y desempe\u00f1o en tiempo real desde un solo dashboard, evitando errores operativos en m\u00faltiples locales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Cu\u00e1ndo NO Expandirse: Se\u00f1ales de Alerta<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>a. Indicadores Financieros Rojos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Margen bruto &lt; 30% <\/strong>: No hay suficiente liquidez para cubrir inversiones.<\/li>\n\n\n\n<li><strong>Deuda &gt; 40% del capital <\/strong>: Aumenta el riesgo de insolvencia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>b. Falta de Personal Clave<\/strong><\/h3>\n\n\n\n<p>Si no tienes un equipo l\u00edder capacitado, la expansi\u00f3n diluir\u00e1 la calidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>c. Mercado Saturado o en Crisis<\/strong><\/h3>\n\n\n\n<p>En 2025, ciudades con m\u00e1s de 1 restaurante por cada 50 habitantes requieren una propuesta ultra-diferenciada.<\/p>\n\n\n\n<p><strong>Error Com\u00fan: <\/strong>Expandirse por presi\u00f3n social o para competir con rivales, sin validar la viabilidad.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Checklist Accionable para Decidir con Inteligencia<\/strong><\/h2>\n\n\n\n<p>&#x2705; <strong>Valida la rentabilidad del local actual: <\/strong>Margen neto \u2265 18% durante 12-18 meses.<br>&#x2705; <strong>Analiza el mercado objetivo: <\/strong>Datos de consumo y competencia en la nueva zona.<br>&#x2705; <strong>Prepara un presupuesto realista: <\/strong>Incluye un margen del 20% para imprevistos.<br>&#x2705; <strong>Construye un equipo s\u00f3lido: <\/strong>Asegura gerentes experimentados para cada local.<br>&#x2705; <strong>Usa tecnolog\u00eda para integrar operaciones: <\/strong>Plataformas que centralicen inventarios y m\u00e9tricas.<br>&#x2705; <strong>Planifica una salida de emergencia: <\/strong>Define umbrales claros para cerrar o reestructurar si falla.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>En 2025, la clave est\u00e1 en ver la expansi\u00f3n no como un evento \u00fanico, sino como parte de una estrategia a largo plazo. Validar datos, adaptarse a cada mercado y usar herramientas tecnol\u00f3gicas son pasos esenciales para evitar errores costosos. \u00bfListo para dar el salto? Descubre c\u00f3mo optimizar tu decisi\u00f3n con an\u00e1lisis avanzado en <a href=\"https:\/\/www.barratouch.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">barratouch.com <\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n: La Expansi\u00f3n como Decisi\u00f3n Cr\u00edtica Abrir un segundo local es uno de los momentos m\u00e1s emocionantes y riesgosos en<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[191,89,180,192],"class_list":["post-1715","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-expansion-restaurantes","tag-gestion-restaurantes","tag-rentabilidad","tag-segundo-local"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expansi\u00f3n Inteligente: Abrir un Segundo Restaurante<\/title>\n<meta name=\"description\" content=\"Analiza cu\u00e1ndo expandir tu restaurante: rentabilidad, capacidad operativa y demanda. Evita errores comunes y asegura el \u00e9xito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expansi\u00f3n Inteligente: Cu\u00e1ndo Abrir un Segundo Local (y Cu\u00e1ndo No)\" \/>\n<meta property=\"og:description\" content=\"Analiza cu\u00e1ndo expandir tu restaurante: rentabilidad, capacidad operativa y demanda. Evita errores comunes y asegura el \u00e9xito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/\" \/>\n<meta property=\"og:site_name\" content=\"Barratouch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/barratouch\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-03T14:03:13+00:00\" \/>\n<meta name=\"author\" content=\"btouch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@barratouch\" \/>\n<meta name=\"twitter:site\" content=\"@barratouch\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"btouch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/\"},\"author\":{\"name\":\"btouch\",\"@id\":\"http:\/\/barratouch.com\/blog\/#\/schema\/person\/c11a8999738eca65d4dc6a545d86bd0d\"},\"headline\":\"Expansi\u00f3n Inteligente: Cu\u00e1ndo Abrir un Segundo Local (y Cu\u00e1ndo No)\",\"datePublished\":\"2025-05-03T14:03:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/\"},\"wordCount\":690,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/barratouch.com\/blog\/#organization\"},\"keywords\":[\"expansion restaurantes\",\"gestion restaurantes\",\"rentabilidad\",\"segundo local\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/\",\"url\":\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/\",\"name\":\"Expansi\u00f3n Inteligente: Abrir un Segundo Restaurante\",\"isPartOf\":{\"@id\":\"http:\/\/barratouch.com\/blog\/#website\"},\"datePublished\":\"2025-05-03T14:03:13+00:00\",\"description\":\"Analiza cu\u00e1ndo expandir tu restaurante: rentabilidad, capacidad operativa y demanda. Evita errores comunes y asegura el \u00e9xito.\",\"breadcrumb\":{\"@id\":\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"http:\/\/barratouch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expansi\u00f3n Inteligente: Cu\u00e1ndo Abrir un Segundo Local (y Cu\u00e1ndo No)\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/barratouch.com\/blog\/#website\",\"url\":\"http:\/\/barratouch.com\/blog\/\",\"name\":\"Barratouch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"http:\/\/barratouch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/barratouch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/barratouch.com\/blog\/#organization\",\"name\":\"Barratouch Blog\",\"url\":\"http:\/\/barratouch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\/\/barratouch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/barratouch.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-barratouch-cabecera-blog-1.png\",\"contentUrl\":\"https:\/\/barratouch.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-barratouch-cabecera-blog-1.png\",\"width\":591,\"height\":200,\"caption\":\"Barratouch Blog\"},\"image\":{\"@id\":\"http:\/\/barratouch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/barratouch\/\",\"https:\/\/x.com\/barratouch\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/barratouch.com\/blog\/#\/schema\/person\/c11a8999738eca65d4dc6a545d86bd0d\",\"name\":\"btouch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"http:\/\/barratouch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d440dc9bfc4790097b72c89a8fa1470b33126cae404136ed5ce3f19f8160c26?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d440dc9bfc4790097b72c89a8fa1470b33126cae404136ed5ce3f19f8160c26?s=96&d=mm&r=g\",\"caption\":\"btouch\"},\"sameAs\":[\"http:\/\/barratouch.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expansi\u00f3n Inteligente: Abrir un Segundo Restaurante","description":"Analiza cu\u00e1ndo expandir tu restaurante: rentabilidad, capacidad operativa y demanda. Evita errores comunes y asegura el \u00e9xito.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/","og_locale":"es_ES","og_type":"article","og_title":"Expansi\u00f3n Inteligente: Cu\u00e1ndo Abrir un Segundo Local (y Cu\u00e1ndo No)","og_description":"Analiza cu\u00e1ndo expandir tu restaurante: rentabilidad, capacidad operativa y demanda. Evita errores comunes y asegura el \u00e9xito.","og_url":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/","og_site_name":"Barratouch Blog","article_publisher":"https:\/\/www.facebook.com\/barratouch\/","article_published_time":"2025-05-03T14:03:13+00:00","author":"btouch","twitter_card":"summary_large_image","twitter_creator":"@barratouch","twitter_site":"@barratouch","twitter_misc":{"Escrito por":"btouch","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#article","isPartOf":{"@id":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/"},"author":{"name":"btouch","@id":"http:\/\/barratouch.com\/blog\/#\/schema\/person\/c11a8999738eca65d4dc6a545d86bd0d"},"headline":"Expansi\u00f3n Inteligente: Cu\u00e1ndo Abrir un Segundo Local (y Cu\u00e1ndo No)","datePublished":"2025-05-03T14:03:13+00:00","mainEntityOfPage":{"@id":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/"},"wordCount":690,"commentCount":0,"publisher":{"@id":"http:\/\/barratouch.com\/blog\/#organization"},"keywords":["expansion restaurantes","gestion restaurantes","rentabilidad","segundo local"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/","url":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/","name":"Expansi\u00f3n Inteligente: Abrir un Segundo Restaurante","isPartOf":{"@id":"http:\/\/barratouch.com\/blog\/#website"},"datePublished":"2025-05-03T14:03:13+00:00","description":"Analiza cu\u00e1ndo expandir tu restaurante: rentabilidad, capacidad operativa y demanda. Evita errores comunes y asegura el \u00e9xito.","breadcrumb":{"@id":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/barratouch.com\/blog\/expansion-inteligente-cuando-abrir-segundo-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"http:\/\/barratouch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Expansi\u00f3n Inteligente: Cu\u00e1ndo Abrir un Segundo Local (y Cu\u00e1ndo No)"}]},{"@type":"WebSite","@id":"http:\/\/barratouch.com\/blog\/#website","url":"http:\/\/barratouch.com\/blog\/","name":"Barratouch Blog","description":"","publisher":{"@id":"http:\/\/barratouch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/barratouch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"http:\/\/barratouch.com\/blog\/#organization","name":"Barratouch Blog","url":"http:\/\/barratouch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/barratouch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/barratouch.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-barratouch-cabecera-blog-1.png","contentUrl":"https:\/\/barratouch.com\/blog\/wp-content\/uploads\/2023\/02\/cropped-barratouch-cabecera-blog-1.png","width":591,"height":200,"caption":"Barratouch Blog"},"image":{"@id":"http:\/\/barratouch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/barratouch\/","https:\/\/x.com\/barratouch"]},{"@type":"Person","@id":"http:\/\/barratouch.com\/blog\/#\/schema\/person\/c11a8999738eca65d4dc6a545d86bd0d","name":"btouch","image":{"@type":"ImageObject","inLanguage":"es","@id":"http:\/\/barratouch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d440dc9bfc4790097b72c89a8fa1470b33126cae404136ed5ce3f19f8160c26?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d440dc9bfc4790097b72c89a8fa1470b33126cae404136ed5ce3f19f8160c26?s=96&d=mm&r=g","caption":"btouch"},"sameAs":["http:\/\/barratouch.com"]}]}},"_links":{"self":[{"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":3,"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"predecessor-version":[{"id":1767,"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions\/1767"}],"wp:attachment":[{"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barratouch.com\/blog\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}